Amazon Prime could soon have a stronger hand in U.S. sports as the streaming service is nearing a deal with the NBA to become one of the league's broadcast partners, The Athletic repo r ted. The outlet reported the deal, which would begin with the 2025-26 ...

The NBA has the framework of an agreement in place with Amazon Prime Video that will make the streaming giant one of the league’s primary homes beginning in 2025-26, reports Andrew Marchand of The Athletic.

The NBA is officially entering the modern era of sports broadcasting. On Friday, Andrew Marchand of The Athletic reported Amazon Prime is expected to sign a rights deal with the NBA that will give the streaming service a "significant" chunk of regular season and postseason games. It is a landmark moment for the league.